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Ro New Media – 26 Mai 2009 Aprilie 9, 2009

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Grupul Realitatea Catavencu organizeaza o noua editie Ro New Media.

Editia trecuta, la care am fost si eu mi-a placut foarte mult, in sensul ca am avut cel mai mult de invatat pe unitate de timp petrecuta acolo, dintre toate evenimentele de acest gen din ro.

Sper ca si de aceasta data sa fie la fel de calitativ, intrucat voi fi si eu prezent.

Ferseta intra in consultanta Noiembrie 7, 2008

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Da, deschid portile noului meu cabinet de consultanta. Mai bine zis voi fi advisor. Vedeti aici care este diferenta.

Si unul din primii clienti va fi chiar neogen. 🙂

De ce fac pasul asta? Pentru ca era momentul.

Avand o experienta destul de mare pe online si mobile, atat in Romania si afara, cred ca va fi mult mai interesant si mai placut pentru mine. In plus, vreau sa ma dezvolt si, fiind angajat, prin definitie eram restrictionat.

Este un pas mare pentru mine, o incununare a unei activitati sustinute de peste 10 ani de zile pe online.

Da, zilele cand faceam experimentul cu noro la 10 ron/ora s-au terminat. De acum incolo, mai crestem putin tariful. 🙂

Later edit. Aseara, pe 1 dec 2008, am lansat ultimul meu proiect: Kuantero – Experiente Incredibile

Pentru cine vrea investitori (si un business de succes) August 14, 2008

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http://www.sequoiacap.com/ideas/

Intrebari la care trebuie sa raspunda corect orice antreprenor.

Cum va arata lumea in anul 2018 – 100 de previziuni personale August 4, 2008

Posted by cferseta in diverse, imobiliare, internet, locuri de munca, mobile, neogen.
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Atentie, post lung!

Cum va arata lumea in zece ani? in 2018? Am facut un mic exercitiu de imaginatie. (De multe ori ziceam: daca as fi prevazut ca imobiliarele ar fi crescut asa acum zece ani, cat de bine ar fi fost ;))

Cele 100 de previziuni nu fac parte toate din aceiasi „radiografie”. Adica nu previzionez ca toate se vor intampla peste 10 ani. Sunt foarte multe „blocuri decizionale” sau „puncte de inflexiune” care se pot intampla, astfel incat cele 100 de previziuni sunt adunate din posibile viitoruri. De exemplu, daca ne loveste un meteorit, nu cred ca mai trebuie sa ne facem probleme cu rata inflatiei.

Deci, sa incep:

(mai mult…)

Un articol pentru marketeri Iulie 23, 2008

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http://www.trendwatching.com/trends/youniversalBranding.htm

E lung, dar merita citit.

RoNewMedia 2008 Mai 29, 2008

Posted by cferseta in diverse, internet, mobile.
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My notes:

  • from 100% internauti, ask yourself how many are NOT using you. That’s the size of your potential.
  • not all pageviews are created equal. they must be analised factorial.
  • give people a reason to click to another story (increase this way the average pageviews/visit)
  • in the last decades – visual intelligence increased. verbal intelligence decreased
  • 55 minutes/zi average ym usage
  • 2 billion yahoo pages in romania/luna
  • 5 milions romanians use yahoo services/month
  • 6% of the media budget in Romania is allocated on online, and intend to speak with 7 milions people, while 70% of the media budget allocated on TV whants to address 15 milions people
  • 70% of internet browsing start with a google search
  • don’t advertise on digital. be digital. (ileo – mugur)
  • rotarus estimates that 70-80% of advertising budgets overall are thrown away
  • you need to be sincere in internet communication + u need to make it available very easy
  • everybody sais we should integrate channels, to make crosspromo.
  • does my banners communicate what they should be and how they should be?
  • good idea for big budgets spent on online: marketing research before and after campaign: „what bycicles brand do u have first in mind” – brand awarness, top of mind, brand attitude, brand adoption – !!!
  • CTR varies a lot during the day. in the morning (monday morning), the peoples are more busy, they do not click. In the evening, viceversa.
  • „the users are more and more blind” – cool expresion from rotarus
  • good question from deak „how many clients have dedicated persons who interact witn the users on forums, blogs, other communities, etc”
  • 4 companies: be available and communicate this – so i put my email address at „despre subsemnatul”
  • CTR on mobile internet is bigger that classic online internet (because less clutter). Also CPC is lower -( unfortunately in Romania people don’t use mobile internet much like in scandinavia)
  • i-mode did not worked. they’ve asked money for content, which everybody perceive it it should be free
  • small screens, small revenues
  • in 2013, 38% europeans will EVER use mobile internetvor folosi internetul pe mobil 🙂 kinda low figure
  • in Germany 18% of big sites are optimized for mobile phones. In Romania is only BestJobs m.bestjobs.ro (this is partially, because it should detect mobile version and deliver from the start the optimized version. Mader? )
  • XXX business are veeeery good for optimizing monetization on mobile and not only. We should study them more often 🙂
  • Internet advertising did 20x more money then mobile advertising, although there are 3 billion mobile phones and only 1 billion computers.
  • people feel important if they are connected
  • people want IMMEDIATE feedback. Not „we will contact u soon”
  • bluetooth advertising. Maia, u are number one on this business, correct?
  • 500kb download via bluetooth=25 secunde
  • when something happens, the faster is present in the following channels: mobile, online, broadcast, print
  • !!! is far better to teach yout users to be journalists. Because:
    • are faaaaar more many then hired journalists
    • when something happen, there are much bigger chances that they will be at the scene, so they can offer coverage
    • you don’t have to pay as much as the classic reporters 🙂
  • stavar is doing trainings (He told me in the lobby)
  • in asia there is very developed 2d codes for mobile phones (couponing and stuff). We’ve test it with those guys in Brasov 3-4 years ago. Complicated. 😦
  • it’s an excellent idea to put the number of remaining pages left in ppt 3/7, 4/7, 5/7, ….
  • in the last 30 days, 55% of south coreea internauts used social network sites
  • radumazare.hi5.com + add rzmazare pe ym = super rezultate – smart thing
  • video banner with radu mazare doing  kytesurf pe cancan.ro (17% ctr) + call2action add rzmazare on ym
  • transform internet presence in profit centers!
  • recommendation from consumers – 85% trust rate. TV 53% !!! online banners 10%!!!!
  • „adrenalize your clients!”
  • don’t do ABSOLUT NIMIC if it’s not making business sense (at least long term)
  • sometimes is not making any sense to do your social network, it’s easier to talk with your users on existing networks
  • it’s far more important to bring back the vizitors than to bring them for the first time -> u need to learn from visitors
  • archive.org – see sites as they were used to be during the past years
  • a lot of projects die in romania because of lack of focus (people, managerial determination)
  • in order to have succes with the projects, involve the management
  • don’t think exclusive online!click&mortar – best variant between online + brack and mortar
  • follow-up. don’t launch online projects and forget
  • social media optimization – by despoiu 🙂
  • in romania there are still opportunities to develop niche communities. Also theme and commercial blogs
  • there are 50 blogs with more then 1000 uniques/day – campaignable. reach agregat – 50k uniquespe zi
  • yes, clickio, we will do also cool things on blogs..  you know (m-am simtit vizat apropo de campaniile pe bloguri:P )
  • apare BR in PR – Bloggers Relation in Public Relation
  • PR in romania have a huge fear from bloggers. Older post here
  • it matters a LOT to have good clients and raise together with them. If now they pay on online 10k/month, in 3-4 years can increase 100x. 😀

My general opinion on the event: 10 out of ten. Best web event I’ve been in Romania. Many foreign speakers, large focus on effectivness, they had Coke products, not Pepsi. Manafule, se ridica stacheta 🙂

Criza offline face bine la online Mai 26, 2008

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Imobiliarele scad (ha – am zis de n ori treaba asta).

Bancile incep sa vanda din ce in ce mai greu produsele lor.

Preturile cresc cam la orice (mai ales la produsele energofage).

Dar presiunea de crestere a afacerior de la an la an se pastreaza.

Companiile deabea acum vor incepe sa bage bani mai multi in online. Cand incep actionarii sa preseze pastrarea ritmului de crestere cu orice pret. Si cand nu mai reusesc sa vanda fara discernamant totul si la orice pret. Si atunci managerii, dand din colt in colt, incep sa se uite si la alte modalitati de crestere a vanzarilor. Care incep sa se domoleasca si ulterior sa stagneze/scada.

Trecem usor usor dintr-o piata a vanzatorilor in una a cumparatorilor. Sa mai creasca concurenta. Si sa beneficiem si noi de asta.

WebClub Mai 9, 2008

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Aseara la invitatia lui Manafu am fost la WebClub. Mi-a placut foarte mult initiativa. Sper sa genereze din ce in ce mai multa plusvaloare pentru industrie. In general cele mai bune afaceri/relatii se fac cu un pahar in fata 🙂

Diacritice pe situri Mai 8, 2008

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Personal sunt impotriva diacriticelor pe web. Deoarece:

1. Pe multe browsere diacriticele nu se afiseaza corespunzator – se vad sub forma de patratele sau alte simboluri ciudate (din cauza encodingul). Trebuie adus totul la cel mai mic numitor comun. 100% din vizitatori trebuie sa aiba o experienta ok.
2. Complica pagina
3. Creste riscul de inconsistenta (in unele parti sunt diacriticele sunt uitate)

Vine Internetics 2008 Mai 6, 2008

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www.internetics.ro

La ultimele editii, am simtit o imbunatatire a calitatii lucrarilor inscrise. Acum, daca se va lua in considerare si eficienta, Interneticsul va deveni mult mai relevant. Va migra de la un concurs predominant de frumusete la unul de pragmatism.

Si am onoarea de a fi din nou invitat sa fac parte din juriu.